what is fleet

Unlocking efficiency, control, and productivity through streamlined fleet management solutions

Enhancing Operational Efficiency: Understanding Fleet Management

Fleet management refers to all actions that need to take place to keep a fleet running efficiently, on time, and within budget. It is the process used by fleet managers to monitor fleet activities and make decisions about proper asset management, dispatch and routing, and vehicle acquisition and disposal. We help to ensure that a fleet is meeting compliance requirements, continuously improving efficiencies, and reducing costs.

Industries Primed For Fleet Management Solutions

Many industries benefit from utilizing fleet and telematics solutions, including:

  • Fleet Management for Public Transit

    Public Transport

  • Fleet Management for Oil and Gas

    Oil and Gas

  • Fleet Management for Security Fleet


  • Fleet Management for Mining


  • Fleet Management for Emergency Services

    Emergency Services

  • Fleet Management for Government Fleets


  • Fleet Management for Construction


  • Fleet Management for Utilities Fleet


  • Fleet Management for Transportation and distribution

    Transport and Distribution

  • Fleet Management for Rental and Leasing Management

    Rental and Leasing

  • Fleet Management for Supply Chain

    Fast-Moving Consumer Goods

  • Fleet Management for Landscaping


  • Fleet Management for Pest Control

    Pest Control

  • Fleet Management for Telecommunications


What Does a Fleet Manager Do?

A fleet manager plays a crucial role in overseeing and coordinating the operations and movements of a fleet of vehicles. Working in collaboration with managers from various departments, their primary responsibility is to ensure the timely completion of deliveries and jobs while prioritizing driver safety and regulatory compliance. Additionally, fleet managers take a holistic approach to identifying opportunities for optimizing fleet efficiencies and maximizing the business's profitability.

What does a fleet manager do?

Reduce Overall Fleet Cost

Minimize costs by eliminating unnecessary expenses and ensuring the fleet operates efficiently.

Track Vehicle Movements

Regardless of fleet size, tracking vehicle locations can be challenging. It’s important to know the whereabouts of all vehicles at all times.

Protect Driver Safety

Ensuring driver safety is crucial, but it can be challenging when you’re physically distant. Dashcams and GPS tracking aid real time visibility, enabling driver training and fostering fleet safety culture.

Improve Driver Retention

Increasing and stabilizing driver retention is a key goal for fleet managers.

Acquire Appropriate Vehicles

Fleet managers have a crucial duty: acquiring fleet vehicles. They must determine the right timing and quantity for acquisition, ensuring the most suitable vehicles are chosen.

Comply with Regulations

Driving hours regulations for fleets in Europe are stringent and aimed at ensuring road safety and preventing driver fatigue.

The Benefits Of Using A Fleet Management System

Many fleet managers rely on fleet management systems to increase productivity and transparency of fleet operations, boost productivity, and ensure adherence to government and industry regulations. These systems encompass a range of features, including proactive vehicle maintenance, enhanced driver safety measures, and streamlined dispatching, among others.

  • Fleet Management Benefit - Automation

    Automating Manual Tasks

    For a fleet manager, time is money. Fleet management software solutions can automate a lot of the tasks you're used to doing manually. By automating repetitive tasks, you can reduce your administrative burden, lower operating costs, and get time back to focus on growing the business. We can help you:

    • Locate trailers, trucks, and equipment in real time.
    • Eliminate the need to contact drivers for status updates, ETAs, and job details.
    • Keep paperwork such as forms, fuel receipts, invoices, and proof of delivery all in one place.
    • Simplify Driver’s Hours management, trip sheets and filing, and vehicle inspection reports.
  • Fleet Management Benefit - Increase Profitability

    Increase Profitability

    In-cab visual and audible alerts allow you to communicate with your drivers in real time whenever they engage in driving events, such as:

    • speeding.
    • harsh braking.
    • allowing them to self-correct and actively coaching them on how they can improve the way they drive.
  • Fleet Management Benefit - Improved Safety

    Improve Overall Fleet Safety

    Accidents are always a risk for businesses that depend on drivers and vehicles. Accidents can be a significant cost to your business, even more, if there is an injury. And don't forget that your drivers represent your business, so overly aggressive and dangerous driving impacts your brand's reputation even if they don't get into an accident.

    • Know who your best and worst-performing drivers are.
    • Create a driver coaching program to immediately correct aggressive and dangerous driving.
    • Monitor driving history to track improvement and offer additional training if needed.
    • Use dashcam data to protect your business from litigation and exonerate drivers.
  • Fleet Management Benefit - Customer Service

    Improved Customer Service

    Your customers are your bread and butter. And in a competitive business, customer service can be your differentiator. Keeping a customer is less expensive than finding a new one, so making sure your customer service is top-notch is crucial to your success. Increasingly, fleet management is being used to enhance the customer service experience. It can help you:

    • Optimize route planning with location data for on-time deliveries and service arrivals.
    • Provide ETAs that are more accurate with real time fleet tracking, so your customers know exactly when to expect your team.
The Importance of Fleet Management
As competition in crowded industries intensifies, fleets are increasingly embracing technology to stay ahead. In this context, the role of fleet managers becomes crucial as they take on the responsibility of optimizing operations, coordinating various systems, technologies, and employees. To ensure success, fleet managers must navigate the delicate balance between tightening capacity and rising demand while also addressing challenges like driver shortages, fluctuating fuel costs, and evolving industry regulations. It is essential for them to effectively manage the day-to-day tasks of the fleet while simultaneously keeping a strategic perspective to ensure smooth and profitable company operations.
Make Informed Choices Based on Data

You can then make informed changes to improve processes as issues arise, in real time. As your fleet becomes more efficient, it is also becoming more cost-effective. And as you use the tools to identify and correct inefficiencies such as driver behavior that leads to above-average fuel use or excessive idling, you can see significant savings.

Safety is a priority for fleets, and so it is a priority for fleet managers. Fleet management services lets you effectively monitor aggressive and dangerous behaviors at a driver, vehicle, and fleet-wide level. This information can be used to create driver safety programs, and if you integrate dashcams and safety analytics technology, you can develop personalized training programs, giving your driver's coaching that hones in on their specific issues, creating a safer fleet.

Challenges Fleet Managers Face

Dealing with commercial vehicles, regardless of whether it's a small fleet or a large one, presents numerous challenges even on the most ideal days. In addition to the everyday hurdles, fleet managers encounter external factors that are beyond their control, including shifts in legislation, maintenance costs, unpredictable fluctuations in the car market, and expenses that can quickly become unmanageable. As a result, the responsibilities of fleet managers can often seem daunting. Below are some of the primary obstacles they typically encounter.

  • Fuel Management

    One major challenge for fleet managers is fluctuating fuel costs. While these costs are beyond their control, there are ways to reduce fuel consumption and save on expenses. Fleet managers should evaluate fuel options through cost-benefit analysis to determine the best choice for their fleet. We can also help optimize routes and minimize fuel usage. Providing real-time information on vehicle locations from gps tracking and job progress provide valuable insights and data, enabling enhanced operational processes. These solutions offer key metrics like vehicle usage, driver behavior, and idle times, giving valuable productivity insights.

  • Vehicle Acquisition

    Evaluating vehicle legislation changes, determining the suitability and purpose of vehicles, and negotiating deals are all challenges fleet managers must handle. Fuel usage, insurance costs and taxes need to be considered when acquiring fleet vehicles. On top of these issues, consider the vehicle's lifecycle and its resell value, so it's easy to see how this becomes even more of a challenge.
  • Optimize Vehicle Maintenance

    Making sure vehicles are properly maintained is an ongoing task. Fleet managers need to make sure that preventative maintenance schedules are maintained. They need to develop fleet maintenance strategies that ensure the vehicles in their fleet are in good working order so that their fleet runs efficiently without unexpected breakdowns that can cause lost work and reduce fleet efficiencies.
  • Meeting Compliance Requirements

    Fleet risk management and compliance are a challenge every fleet manager must face. Safety checks, maintenance records, and more, all need to be documented so that a full trail of information will be available for audits, and in the event that an insurance claim needs to be made. Vehicle legislation often changes, which means fleet managers need to know about these changes and how they impact fleet operations.
  • Controlling Costs

    Controlling costs is challenging in any business. Fleet managers need to analyze the relevant data about their fleet and find ways to improve efficiencies and costs. This can mean reviewing and reducing fuel consumption, reducing vehicle purchase costs, analyzing driver behavior, and achieving more for less. Telematics software can help fleet managers get the insight they need to face these challenges.
  • Health and Safety

    Unfortunately, accidents do happen, and if they do, it is the fleet manager's responsibility to make sure the appropriate action is taken. Robust reporting needs to be in place to help drivers handle the accident in accordance with insurance reporting procedures so that claims can be dealt with efficiently and quickly, and the necessary repair work can be done. Fleet managers are also responsible for developing and implementing health and safety policies as well as keeping driver training records up to date.
  • Fleet Management Software

    Management software is evolving alongside the responsibilities of fleet managers, aiding companies in reducing costs, increasing efficiency, and generating revenue. It remains integral to companies with fleets, with this software playing a crucial role in delivering these benefits.

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