If the thought of greenery and working outdoors seems like heaven to you, you’ve may have considered starting a landscaping business. Lawns don’t seem to be any less common, and there will always be people who want you to care for theirs. According to the National Association of Landscape Professionals (NALP) 2018 numbers, the landscape industry employs over 1 million people, representing 513,305 businesses, and has annual revenues of approximately $93 billion. Those are not small potatoes for a sector that is expected to continue to grow.
At the most basic level, it doesn’t take much money to start a lawn-care business. All you need is a power mower, a pick-up truck, and experience. However, the work isn’t necessarily that simplistic. It can range from basic lawn maintenance to tree maintenance to complex design projects.
Before jumping right in, many aspiring landscapers may first work for another landscape company or choose to start their business as a side job. While its a good starting point, eventually you may want to have more control over your schedule and your work.
You may prefer to work for yourself rather than a bigger company so you can nurture relationships with your customers. But you may not want to stay small. Most landscapers end up offering several services, such as landscape design, groundskeeper at commercial properties, or may own a fleet of landscaping trucks.
There is plenty of opportunity in this growing service sector. You can offer a range of services and craft the type of business you want. But as with every business, there are pros and cons. Going into it with your eyes wide open is the best way to leverage the pros and overcome the cons.
Many people decide to start their own business because they want the flexibility of setting their schedule and/or they want to be their own boss. A landscaping business has a lot to offer and can evolve into something bigger if you choose to grow it.
Of course, there are some issues to take into consideration as you plan your landscaping business.
Keep in mind that no matter what business you want to start, there will be risks. Knowing about them ahead of time can help you prepare for whatever might happen.
The landscaping industry in the US is expected to grow at compound annual growth rate (CAGR) of 4.5% in 2020-2025. This growth is fuel by increased spending on home improvements, neighborhoods in the south getting larger, and aging Americans who no longer want to care for lawns themselves. While demand for residential landscape maintenance is growing, there is a shortage of labor in the market.
If you’ve decided to go ahead and take the plunge into starting a landscaping business, you’ll need a name for it. Your business name is the first thing your prospective customers will hear or see when they first use your business. And, your business represents you. For these reasons, it’s important to think about your business name. Changing the name of your business once it is established can cause confusion with your customers, so it’s important to take the time to get it right.
Use these tips to help you decide on a name for your business:
Identify your business goals, so you know where you want your business to go. Why have you chosen to start a landscaping business? How hard do you want to work? Who will be your first customer? Where will you look for your first customer? These are all questions to ask yourself when you are defining your goals.
A goal without a plan is just a wish. Self-motivation and passion will only take you so far. So, your first order of business will be to write a landscaping business plan. Once you’ve decided on the name for your landscaping business, make a list of starting expenses. Then set short- and long-term goals. This will be the foundation you use to set up the steps to help you reach your goal.
Starting a business always requires some capital, so having some money set aside before you get started will keep you from starting in the negative. You are bound to have startup expenses such as:
If you are starting from scratch, the total cost for your equipment will vary, but typically ranges from $15,000 to $20,000 to start a landscaping business.
How to determine your rates is always tricky. What makes this so difficult is that what you charge has less to do with what you want to earn and more to do with the costs of running your landscaping business. This means you must figure out your overhead and add that number to your rates.
List out your costs: insurance, truck payments, and any other costs. Jot down your estimated taxes, even if it is a guess. Figure out these costs for a year, and divide by the number of months you will be working, depending on the seasonality of your area. Then divide that by the number of weeks you will be working. That is your overhead burden. You add this number to how much you want to earn for your time.
When working on your own, it’s fairly easy to track jobs and bids, expenses and paychecks with a pen and paper. But as your business grows, these methods don’t work as well. Now you need to know how to manage a landscaping business.
As you start to grow your business, you will encounter different challenges. Here’s a breakdown of the three biggest industry challenges you will have to overcome.
As your business grows and you hire more employees, you’ll be sending trucks out all over your area. You’ll quickly realize that fuel costs are a huge part of your operating costs, sometimes as much as 60%. While you don’t have much control over fuel prices, you can track, monitor, and reduce the fuel usage of your fleet.
The more employees and assets you have, the more important it is to ensure they are secured at all times. Aside from the money it takes to replace lost or stolen assets, it also results in downtime that you can’t afford. Your employees won’t be able to get to their jobs on time, which can potentially result in lowered customer satisfaction.
Keeping your labor costs down is key to keeping your business’ profitability. Excess overtime and timesheet fraud can cost you money. Timesheet fraud takes place when a driver gets paid for work they didn’t do, or for time spent on non-work activities. This can happen when a driver records more hours than they worked. Timesheet fraud costs you money, and can also cause your customers to be billed incorrectly.
Landscaping is a competitive business. Top-notch customer service is one way to ensure you beat your competition. Making sure your team arrives on time, can respond quickly in an emergency, returning phone calls promptly, and communicating clearly. A happy customer will accept an occasional problem, but a dissatisfied customer will harp on every flaw.
Landscaping fleet management and GPS tracking can help improve these key challenges for landscaping fleets. These efficiency-boosting systems can help you with things such as invoicing, dispatching, fuel costs, and more. The sooner you use one for your landscaping fleet operations, the better.
Here are some of the ways fleet management software can help you overcome industry challenges.
Before you can save on your fuel costs, you have to know how much your fleet uses. Telematics can measure your fleet’s fuel usage and put the results into reports that you can use to get the big picture and drill down into the details. You can track driver behavior to increase your fuel consumption, such as rapid acceleration, excessive idling, speeding, and harsh braking.
When one of your landscaping trucks is driven for personal use, your company’s fuel is wasted. These trucks are entrusted to your employees for completing jobs, and they should be used mainly for that purpose.
You can reduce or even eliminate unauthorized or personal usage by taking advantage of driver identification and geo-fencing. With driver identification, you’ll know when your landscapers have arrived at a job’s location, how long they spent there, and when they left. And combined with GPS tracking, you can see where they stopped and if they took an unauthorized trip or ran personal errands on your dime. Geo-fencing lets you set boundaries for your vehicles so that if they travel outside that boundary, you are alerted and can find out why.
Optimizing your fleet utilization has two benefits. With GPS monitoring, you can ensure that your trucks are sent to jobs that are nearest to their location, saving fuel by not driving as far. You can also make sure they take the best routes, avoiding traffic or other unexpected delays, so they arrive at their location on time. This way, drivers will have plenty of time to get their destination, so they won’t be tempted to speed.
You can also schedule jobs that are close together to a specific driver, so they stay within a certain area and don’t have to drive too far to get to their jobs. By monitoring these things, you can lower fuel usage, reduce wear-and-tear on vehicles, and make sure they are utilized as much as possible.
By monitoring automated time logs and allocating resources based on real-time insights, you can reduce overtime for your business. For instance, if a customer needs last-minute service, you or your fleet manager can send the nearest team, based on their location and how many hours they’ve worked. Using this information, you can keep your teams from going over their allotted hours.
No one likes to think about it, but timesheet fraud is a reality. Not only does this result in employees getting paid more hours than they worked, and costing you money, but your customers are being billed incorrectly. It can even affect employee discipline and morale.
Timesheet fraud generally happens more often in landscaping companies that use manual processes because employees input their information without checking accuracy. This issue can be solved when driving hours are tracked automatically.
When you bill customers hourly, making sure you bill them accurately is essential. Billing your customers fairly, based on accurate information, helps keep them satisfied and builds the type of trust required for a long-term relationship. Having a telematics solution that keeps track of driving hours automatically helps you easily figure out how long a driver was with a customer and bill them accordingly.
When your billing is accurate, your landscapers are on time, and you communicate honestly with your customers, you're well on your way to beating your competition.