British American Tobacco (BAT)

By implementing and utilizing MiX Telematics’ fleet management technology, British American Tobacco (BAT) is improving both the safety and sustainability of their fleet across multiple regions worldwide.

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Date: December 2021
Location: Europe, Africa, Latin America, Asia and Australia
Fleet Size: 1867
Industry: Manufacturer and supplier of cigarette, tobacco and other nicotine products
Benefits: Improved safety and sustainability 

“Working with MiX Telematics has been a key part of BAT’s ESG strategy. The global reach and depth of data enables our markets and business overall to make strategic decisions to make our fleets safer and more fuel-efficient, which lowers both cost and CO2 emissions. Having a connected fleet through the delivery and design of the MiX Telematics solution provides us with actionable insights about our fleet’s performance that we are using to transform how it is operated and utilized.”

Diego Campos, Global Sustainability Compliance Manager, British American Tobacco (BAT)

British American Tobacco (BAT) are driven by two objectives. One is creating safer fleets as safety underpins everything that BAT undertakes. Reducing the number of accidents to zero is one of the ways BAT will achieve this objective. The second objective is improving their company’s sustainability, which is at the heart of their transformation journey called A Better Tomorrow™. BAT aims to achieve carbon neutrality across their value chain by 2050.

By utilizing a variety of MiX Telematics’ tailored fleet management tools, BAT now has access to vehicle and driver data that is organized into easy-to-understand reports. Using this information, the company has reduced speeding incidents per 100 kilometers driven and harsh braking events by 40% while harsh acceleration events were reduced by 18%. BAT has even managed to lowered the cost of their insurance premium by 8%.


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