Avita Coffee & Provision Inc.

02 Sep 2013
Transport and Logistics,Service Fleets
> 10
United States

Avita Coffee & Provision delivers coffees from around the world to the doorsteps of businesses across Southeast Florida. The company sells everything a coffee aficionado needs to brew, heat, personalize and enjoy a perfect Cup of Joe. They deliver these products through their small but effective fleet.

Business Challenge

“Our van designs are just as distinctive as our coffee products,” said James Clancy, president of Avita Coffee. “So when something is out of place, it’s easy to spot. Even though we were operating at a 98% delivery rate, I knew that extra gas usage and time spent outside of a delivery route was cutting into our bottom line.”

Avita Coffee had to figure out how to monitor their drivers and increase the efficiency of their deliveries, in order to drive up their delivery rate and save fuel.

Solution Provided

In 2012, James Clancy, Jr., president at Avita Coffee, was introduced to MiX Telematics, and, after learning about the small business vehicle tracking and driver monitoring solutions they offer, a meeting was scheduled with Ken Creager, president and CEO of MiX Telematics North America.

“I wasn’t sure there was a fleet management solution that would fit our small business footprint and budget,” said Clancy. “But after speaking with Ken, I realized that we could improve how we manage our fleet and start to save the money we were losing from excessive and poor driving behavior.”

Creager introduced Avita Coffee to a fleet management solution for small businesses that incorporates both vehicle tracking and real-time driver monitoring.


Due to the proximity of MiX Telematics’ North American headquarters to Avita Coffee’s headquarters, the hardware was installed by MiX technicians over the course of several days. The installation was staggered and done in a short period so as to not disrupt the operation of the business.

Avita Coffee’s entire fleet was fitted with the MiX Telematics solution.

Results Obtained

Within a month of their first meeting, MiX Telematics had installed their onboard tracking technology in each of the Avita Coffee delivery vans. Not unlike the benefits that corporations experience from implementing In-Vehicle Monitoring Systems in their large fleets, Avita Coffee also achieved a similar ROI.

“One of the upfront benefits that surprised us the most was how much more efficient our routes became,” said Clancy. “For example, we were able to immediately identify and reduce speeding events on multiple routes. Yet despite the reduction in speeding, our drivers finished their deliveries more quickly. We’ve actually seen our delivery efficiencies go up almost 40%. The savings we’ve already seen have opened up opportunities to take on more business using the same number of vans and drivers that we had before the MiX Telematics implementation.”

All of the vehicle tracking and driver behavior reports can be accessed in real-time either online or via a mobile device, such as a smartphone or tablet. As a result, the management team can observe the driving habits of each operator and receive real-time, actionable reports.

For example, if a driver was observed in a harsh braking event, Clancy was alerted that day. The real-time reporting gave the Avita Coffee management team the opportunity to provide same-day driver training. As a result, driver behavior changed rapidly.

“Knowing a driver’s behavior in real-time has the potential to positively impact everything, from insurance costs, to fuel efficiency and driver performance,” said Creager. “From a business perspective, the MiX Telematics solution also created a more efficient routing process for Avita Coffee that allowed the company to reduce driving time and fuel consumption. That’s an immediate bump to the bottom line.”

About MiX Telematics

MiX Telematics is a leading global provider of fleet and mobile asset management solutions delivered as SaaS to customers in 112 countries. The company’s products and services provide enterprise fleets, small fleets and consumers with solutions for safety, efficiency and security. MiX Telematics was founded in 1996 and has offices in South Africa, the United Kingdom, the United States, Uganda, Brazil, Australia and the United Arab Emirates as well as a network of more than 130 fleet partners world-wide. MiX Telematics shares are publicly traded on the Johannesburg Stock Exchange (JSE: MIX) and on the New York Stock Exchange (NYSE: MIXT).



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